Ginebra, Suiza, se desarrolló con éxito, la sexta edición de Luum: el festival internacional que celebra la creatividad con propósito. Ganadores de alto nivel, se hicieron a los principales metales, con iniciativas de comunicación enfocadas en generar un impacto positivo en la sociedad, el planeta, los animales y el bienestar.
La presente edición de Luum, entregó datos interesantes, que lo reafirman como el nuevo referente internacional de las comunicaciones con propósito. Luum 2026 entregó ganadores de países como Estados Unidos, Canadá, Alemania, Hong Kong, Marruecos, Tailandia, Suecia, Uganda, España, Puerto Rico y Francia, entre otros.
La presente edición entregó un top 10 bastante diverso, ocupado por las agencias The Good Company (France), Mercado McCann (Argentina), WIWO (Chile), Stendahls (Sweden), Inbrax (Chile), Publicis Impact (Tunisia), TNC (Morocco), The Prime (Mexico), Dieste | Omnicom (United States) y Fuse Create (Canada). En el ranking también sobresalen agencias como Droga5 & Bumblebeat (Brazil), Ogilvy (Dominicana), VML (Canada), Cheil (Peru), The Security Bureau of the HKSAR Government (Hong Kong), GROW (Spain), Tribeca Media (Peru), Publicidad Comercial MullenLowe (Guatemala) y Hakuhodo International (Indonesia), entre otras.
En total, se entregaron113 trofeos, distribuidos en 4 Grand Prix, 49 Gold y 60 Silver, que llegaron a 26 países.Aunque Luum Awards cuenta con un modelo de inscripción gratuita, en el que únicamente los ganadores asumen los derechos de premiación, el festival mantiene un firme compromiso con laexclusividad, el rigor y el prestigio de sus reconocimientos.Su objetivo no es masificar la entrega de trofeos, sino preservar el valor y la relevancia de cada distinción otorgada. Para garantizarlo, cada edición reúne a unselecto y exigente jurado internacional, integrado por profesionales de reconocida trayectoria en creatividad, comunicación e impacto positivo.
Luum: un festival creativo con propósito, y con reglas claras
Luum tiene un formato igualitario, donde todas las agencias sin importar su tamaño, cargan sus entries sin ningún costo de inscripción. Para elegir a los mejores, el festival inicia con un primer filtro de evaluación, el cual se desarrolló de manera online entre el 7 y el 10 de octubre, con la participación de profesionales internacionales que analizaron las campañas participantes bajo los criterios del festival.
Posteriormente, el 29 de octubre desde el Hilton Convention Centre de Ginebra, Suiza un selecto grupo de jurados evaluó los trabajos con las puntuaciones más altas para elegir los máximos reconocimientos de la presente edición: GP y Titanium.
Finalmente y como parte de su compromiso con la creatividad con propósito, Luum Awards destina los recursos que tradicionalmente se invertirían en una ceremonia de premiación a iniciativas sociales y ambientales, no solo durante las fechas del festival, sino durante todo el año.
GRAND PRIX
Mercado McCann, Argentina | "The third serve" | Brand: Ineco | Category: Essence of the Message
Publicis Impact, Tunisia | "LUMPDOLLS" | Brand: Carrefour Tunisie | Category: Health & Wellness
Stendahls, Sweden | "The human writes font" | Brand: RFSL | Category: Designs for a Better World
The Good Company, France | "A Mother's Commentary" | Brand: Reporters Without Borders | Category: Causes
GOLD
Boomerang, Morocco | "Leave Memories, Not Waste" | Brand: Bahri Association | Category: Essence of the Message
Buenosaires, Spain | "Banco Nacional del Sueño" | Brand: Alianza por el sueño & Idorsia | Category: Health & Wellness
Cheil, Peru | "The Hidden Page" | Brand: LUNDU, Centro de Estudios y Promoción Afroperuanos | Category: Essence of the Message
Dieste, Inc, United States | "Pawsitive Support" | Brand: Dallas Pets Alive | Category: Health & Wellness
EALAN GROUP, Tunisia | "Drawn By" | Brand: Carrefour Tunisie | Category: Causes
EALAN GROUP, Tunisia | "Drawn By" | Brand: Carrefour Tunisie | Category: Causes
FUSE Create, Canada | "Not-So New Arrivals" | Brand: Soles4Souls Canada | Category: Causes
Geko Estudio, Colombia | "Historias de Mama" | Brand: Coomeva Experiencia Medica/Bienestas 360 | Category: Health & Wellness
Granidea, Ecuador | "White Noise" | Brand: Casa Ronald McDonald | Category: Essence of the Message
Granidea, Ecuador | "White Noise" | Brand: Casa Ronald McDonald | Category: Health & Wellness
GROW, Spain | "Las Raras by Alberto Van Stokkum" | Brand: Pfizer | Category: Essence of the Message
GROW, Spain | "Cuidadoras" | Brand: Merck | Category: Essence of the Message
Hakuhodo International, Indonesia | "Simpati Braincharge - The Anti Brainrot Campaign" | Brand: Simpati | Category: Essence of the Message
Inbrax, Chile | "Magic Words" | Brand: Mc Donald's | Category: Essence of the Message
Inbrax, Chile | "The Toothless Brush" | Brand: Fundación Sonrisas | Category: Human Rights
Kepler, Morocco | "Together, We Can Win the Match Against AIDS" | Brand: ALCS-Association de Lutte Contre le Sida | Category: Health & Wellness
LiquidCare, Spain | "Lung Cancer Datography" | Brand: GECP | Category: Health & Wellness
Mercado McCann, Argentina | "The third serve" | Brand: Ineco | Category: Essence of the Message
Mercado McCann, Argentina | "The third serve" | Brand: Ineco | Category: Health & Wellness
Mercado McCann, Argentina | "The third serve" | Brand: Ineco | Category: Health & Wellness
Ogilvy Dominicana, Dominican Republic | "The Reserve Resort" | Brand: Fundemar | Category: Planet
Prósper Comunicação, Brazil | "Last Seen" | Brand: CVC Chevrolet | Category: Health & Wellness
Prósper Comunicação, Brazil | "Zerooh Noise" | Brand: GEELY | Category: Health & Wellness
Publicidad Comercial MullenLowe, Guatemala | "Merry Kittens" | Brand: Tu Vet | Category: Health & Wellness
Publicis Impact, Tunisia | "LUMPDOLLS" | Brand: Carrefour Tunisie | Category: Health & Wellness
Saint Elmo's München GmbH & Co. KG, Germany | "Balls for Balls" | Brand: FAQ YOU & Borussia Dortmund | Category: Health & Wellness
Shoryuken Production Company Limited, Thailand | " Mom! Go Study!" | Brand: Chulalongkorn University | Category: Essence of the Message
Stendahls, Sweden | "The human writes font" | Brand: RFSL | Category: Designs for a Better World
Stendahls, Sweden | "The human writes font" | Brand: RFSL | Category: Essence of the Message
The Good Company, France | "A Mother's Commentary" | Brand: Reporters Without Borders | Category: Causes
The Good Company, France | "A Mother's Commentary" | Brand: Reporters Without Borders | Category: Essence of the Message
The Good Company, France | "A Mother's Commentary" | Brand: Reporters Without Borders | Category: Human Rights
The Good Company, France | "A Mother's Commentary" | Brand: Reporters Without Borders | Category: Society
The Prime, Mexico | "Species" | Brand: Jüsto | Category: Causes
The Prime, Mexico | "Species" | Brand: Jüsto | Category: Planet
The Security Bureau of the HKSAR Government, Hong Kong | "Listen to Me: Let's Stand Firm. Knock Drugs Out!" | Brand: The Security Bureau of the Hong Kong SAR Government | Category: Institutional Communication
The Security Bureau of the HKSAR Government, Hong Kong | "Listen to Me: Let's Stand Firm. Knock Drugs Out!" | Brand: The Security Bureau of the Hong Kong SAR Government | Category: Institutional Communication
TNC, Morocco | "From Saints to Sinners" | Brand: AMAL | Category: Causes
TNC, Morocco | "From Saints to Sinners" | Brand: AMAL | Category: Essence of the Message
TNC, Morocco | "From Saints to Sinners" | Brand: AMAL | Category: Essence of the Message
TNT Marketing, Colombia | "Tour salva tu piel" | Brand: La Roche-Posay | Category: Health & Wellness
Tribeca Media, Peru | "The violence you don´t see" | Brand: plazaVea | Category: Society
Triunfo Sudler, Brazil | "The Hug Measurement" | Brand: Novo Nordisk | Category: Health & Wellness
VCO Agencia de Marca, Ecuador | "The Label" | Brand: Ecuaquimica | Category: Essence of the Message
VML, Canada | "The Unfair Glass" | Brand: One Drop | Category: Planet
With, Chile | "Minutos clave" | Brand: Sanatorio Alemán | Category: Essence of the Message
WIWO, Chile | "Dona una Estrella" | Brand: Make-A-Wish Chile | Category: Institutional Communication
WIWO, Chile | "Goles Eternos" | Brand: Colo-Colo | Category: Institutional Communication
WIWO, Chile | "Goles Eternos" | Brand: Colo-Colo | Category: Society
SILVER
Anhelo, Puerto Rico | "No te dejes envolver" | Brand: Asociación de Bancos de Puerto Rico | Category: Institutional Communication
Anhelo, Puerto Rico | "No te dejes envolver" | Brand: Asociación de Bancos de Puerto Rico | Category: Institutional Communication
Arteaga & Arteaga, Puerto Rico | "Fragmentos de la Realidad" | Brand: Bristol Myers Squibb | Category: Essence of the Message
Arteaga & Arteaga, Puerto Rico | "Fragmentos de la Realidad" | Brand: Bristol Myers Squibb | Category: Health & Wellness
Birth Group, Mexico | "Grave" | Brand: Save The Children | Category: Society
Birth Group, Mexico | "Grave" | Brand: Save The Children | Category: Society
Boomerang, Morocco | "Leave Memories, Not Waste" | Brand: Bahri Association | Category: Essence of the Message
Castillo de If, Guatemala | "memo[iA]s" | Brand: Cochlear Latam | Category: Essence of the Message
Castillo de If, Guatemala | "memo[iA]s" | Brand: Cochlear Latam | Category: Health & Wellness
Cheil, Peru | "The Hidden Page" | Brand: LUNDU, Centro de Estudios y Promoción Afroperuanos | Category: Human Rights
Cheil, Peru | "The Hidden Page" | Brand: LUNDU, Centro de Estudios y Promoción Afroperuanos | Category: Human Rights
Dieste, Inc, United States | "Pawsitive Support" | Brand: Dallas Pets Alive | Category: Causes
Dieste, Inc, United States | "Pawsitive Support" | Brand: Dallas Pets Alive | Category: Health & Wellness
Droga5 & Bumblebeat, Brazil | "No Blue No Green" | Brand: SOS Oceano | Category: Planet
FUSE Create, Canada | "The Right Fit" | Brand: Britebound | Category: Essence of the Message
FUSE Create, Canada | "Not-So New Arrivals" | Brand: Soles4Souls Canada | Category: Society
Hakuhodo International, Indonesia | "Simpati Braincharge - The Anti Brainrot Campaign" | Brand: SIMPATI | Category: Causes
Inbrax, Chile | "The Toothless Brush" | Brand: Fundación Sonrisas | Category: Essence of the Message
Inbrax, Chile | "The Toothless Brush" | Brand: Fundación Sonrisas | Category: Health & Wellness
Indie, Argentina | "Cat House" | Brand: Royal Canin | Category: Health & Wellness
Just In Case Agency, Thailand | "Lift Your Hydration" | Brand: Purra Mineral Water | Category: Designs for a Better World
Just In Case Agency, Thailand | "Lift Your Hydration" | Brand: Purra Mineral Water | Category: Health & Wellness
Kepler, Morocco | "Together, We Can Win the Match Against AIDS" | Brand: ALCS-Association de Lutte Contre le Sida | Category: Health & Wellness
La Caseta, Spain | "Silent Night" | Brand: ONG Rescate | Category: Essence of the Message
La Caseta, Spain | "Silent Night" | Brand: ONG Rescate | Category: Human Rights
Lajencia, Ecuador | "No Ocean No Story" | Brand: WATER Rivers Ocean Foundation | Category: Causes
Lajencia, Ecuador | "No Ocean No Story" | Brand: WATER Rivers Ocean Foundation | Category: Institutional Communication
Lauder Creativa, Spain | "La Tierra es PlanA" | Brand: Gobierno de Canarias | Category: Planet
LiquidCare, Spain | "Lung Cancer Datography" | Brand: GECP | Category: Health & Wellness
Manifiesto, Spain | "The Call of Loneliness" | Brand: "la Caixa" Foundation | Category: Causes
Manifiesto, Spain | "The Call of Loneliness" | Brand: "la Caixa" Foundation | Category: Essence of the Message
Manifiesto, Spain | "The Call of Loneliness" | Brand: "la Caixa" Foundation | Category: Health & Wellness
Mercado McCann, Argentina | "The third serve" | Brand: Ineco | Category: Human Rights
MetropolitanRepublic, Uganda | "Keep Growing" | Brand: Stanbic Bank Uganda | Category: Essence of the Message
MetropolitanRepublic, Uganda | "Keep Growing" | Brand: Stanbic Bank Uganda | Category: Society
MGC Global Group, Chile | "Sostenibilidad en Movimiento" | Brand: SQM Litio | Category: Essence of the Message
Mojobrands, Portugal | "Friends for all lives" | Brand: Blood bank - São João Hospital | Category: Essence of the Message
Mojobrands, Portugal | "Friends for all lives" | Brand: Blood bank - São João Hospital | Category: Society
Monks, Brazil | "A influência nasce de dentro" | Brand: Natura e Avon | Category: Essence of the Message
Nasta, Paraguay | "ArtDaily" | Brand: Fundación Itaú | Category: Society
Oz Consultagency LATAM, Costa Rica | "The Pink Thread Can" | Brand: Kombucha Culture | Category: Essence of the Message
Oz Consultagency LATAM, Costa Rica | "The Pink Thread Can" | Brand: Kombucha Culture | Category: Health & Wellness
PHD, Costa Rica | "Sponsor a Teacher" | Brand: Fundavida | Category: Society
PFC Hub de Comunicação Afetiva & Efetiva, Brazil | "Fonts" | Brand: Brazilian Society for the Study of Human Sexuality (SBRASH) | Category: Health & Wellness
Publicidad Comercial MullenLowe, Guatemala | "100 days to understand Benito" | Brand: Natura's | Category: Essence of the Message
Publicis Impact, Tunisia | "Every Beep Counts" | Brand: Carrefour Tunisie | Category: Health & Wellness
Rinas, Ecuador | "Voltaico: The Power of Connection" | Brand: Sylvania Ecuador | Category: Society
TBS, Spain | "RUIDO" | Brand: Movistar | Category: Essence of the Message
TBS, Spain | "RUIDO" | Brand: Movistar | Category: Society
The Prime, Mexico | "Species" | Brand: Jüsto | Category: Essence of the Message
Tribeca Media, Peru | "The violence you don´t see" | Brand: plazaVea | Category: Essence of the Message
Tribeca Media, Peru | "The violence you don´t see" | Brand: plazaVea | Category: Human Rights
Triunfo Sudler, Brazil | "The Hug Measurement" | Brand: Novo Nordisk | Category: Health & Wellness
Triunfo Sudler, Brazil | "The Migraine Maze" | Brand: AbbVie Portugal | Category: Health & Wellness
VALOR, Peru | "Adoption Catsting" | Brand: Ricocat | Category: Causes
VCO Agencia de Marca, Ecuador | "The Label" | Brand: Ecuaquimica | Category: Planet
VCO Agencia de Marca, Ecuador | "The Label" | Brand: Ecuaquimica | Category: Planet
VML, Canada | "The Unfair Glass" | Brand: One Drop | Category: Designs for a Better World
WIWO, Chile | "Dona una Estrella" | Brand: Make-A-Wish Chile | Category: Causes
Xenial Agency, Bolivia | "Life Vanishes" | Brand: Bomberos GEOS | Category: Essence of the Message
